Programs & Tools
You know your level. These are the tools to advance it.
Every Advantage Community program is built around the maturity ladders. Each one targets a specific gap and a specific advancement outcome.
Built for growth
Programs designed around the maturity ladders.
The Advantage Membership
$20/month
Cancel anytime
Who it's for
All members, suppliers and buyers at any stage
The foundation of the Advantage Community. Membership gives you access to the community platform, the maturity assessments, curated content, and member-only programming. The starting point for every member.
Key outcomes
- Access to the Advantage Community platform
- Unlimited use of both maturity assessments
- Member-only content library
- Access to community events
- Discounted pricing on all programs
The BFD
Free trial with membership
AI-powered tool
Who it's for
Members preparing for high-stakes commercial conversations
The BFD (Big Freaking Deal) is The Advantage Community's proprietary AI tool built for members preparing for major opportunities. It analyzes your deal, your positioning, and your counterpart's likely priorities, then gives you a structured preparation framework.
Key outcomes
- Deal-specific preparation framework
- Priority and scoring analysis
- Competitive positioning guidance
- Objection anticipation and response preparation
- Proposal and presentation structure recommendations
Deal Winning Breakthrough
Contact for pricing
Intensive program
Who it's for
Members who want to win more business and communicate their value more effectively
A structured program for members who are consistently losing deals they should be winning. Deal Winning Breakthrough diagnoses the gaps in your positioning and commercial approach and gives you a repeatable framework for competing at a higher level.
Key outcomes
- Diagnosis of current deal-loss patterns
- Buyer-centric positioning framework
- Structured deal qualification process
- Presentation and negotiation skills development
- Repeatable win strategy for target accounts
Big Freaking Deals Live
Contact for pricing
Live event
Who it's for
Members ready to accelerate their commercial development in an intensive live environment
The Advantage Community's flagship live event. Big Freaking Deals Live kicks off online October 1, then brings members together in the room October 6 and 7 for two days of deal strategy, buyer intelligence, and live deal workshops.
Key outcomes
- Live deal strategy workshops with real feedback
- Direct access to commercial decision-makers
- Peer deal review and structured coaching
- Intelligence on enterprise commercial priorities
- Peer network of professionals competing at the highest level
Mastermind
Contact for pricing
Small group program
Who it's for
Members who want structured peer accountability and expert facilitation in a small group
A small-group mastermind for Advantage Community members who want structured peer accountability and expert facilitation. Limited to 12 participants per cohort. Meets monthly with a structured agenda built around the maturity ladder framework.
Key outcomes
- Monthly structured peer accountability sessions
- Expert facilitation by the Advantage Community founders
- Personalized development planning against the maturity ladder
- Access to a high-caliber peer network
- Quarterly progress assessment and recalibration
6-Week Workshop + 3-Day Retreat
Contact for pricing
Immersive program
Who it's for
Members committed to a structured, immersive development journey
The Advantage Community's most immersive development experience. Six weeks of structured online workshops followed by a three-day in-person retreat. Built around the maturity ladder framework, this program is designed to advance participants by one full maturity level.
Key outcomes
- Six weeks of structured online development sessions
- Three-day in-person retreat with peer cohort
- Personalized maturity advancement plan
- Direct coaching from the Advantage Community founders
- Measurable advancement on the maturity ladder
Start with membership.
Every Advantage Community program is available to members. Join for $20/month and access the full ecosystem.